Instituto Farol

Branding | Naming

with Vítor Marques, 2018

Is a Brazilian institute based in Florianópolis that offers therapy for children in the spectrum of autism. They make use of the Early Start Denver Model (ESDM), which is a play-based approach to help children develop communication and social skills. It is a revolutionary method, in that it is loving, caring and fun.

During workshops with the members, we arrived at their name (meaning Lighthouse) and motto: “together in the same boat”. We rely on maritime metaphors to convey hope, love, fun and discovery.

The visual identity can be more or less informal. Colors and patterns are used conscientiously to provide a more cheerful or more institutional ambiance.

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