Cine Brasília is Brasilia’s oldest and biggest cinema theater. Run by the Secretary of Culture of the Federal District, Cine Brasília houses many festivals like Brasilia's Festival of Brazilian Cinema and International Cinema Festivals, usually in partnership with embassies. All kinds of movies are exhibited, ranging from classics to the latest releases, from indie and art movies to blockbusters.
The logo features an elegant abstract representation of an old film projector, connecting past and present. The brand’s most important communication channels are its Facebook page and the Secretary’s website, where the schedule is displayed. Given budgetary limitations printed matter production was restricted.