Roles in the project
• Brand Designer
• UX Designer
• UI Designer
Project deliverables
• Visual Design: logotype and brand assets.
• UX Design: product concept, benchmarking, creation of personas, user journeys, site maps, wireframes, user testing, prototyping.
•UI Design: high-fidelity mock-ups, design system, web and app main flows interfaces.
Problems
Traditional recipes are often lost due to shifting tastes, disappearing ingredients, or endangered cultures. In an era of fusion gastronomy and globalized eating habits, a dedicated digital platform to preserve traditional recipes has yet to materialize.
Solutions
To understand the needs of my target audience, chefs, gastronomy workers, and food scientists, I created personas that guided the design process. A central focus on easily accessible and well-organized recipes was essential, but so were social networking functionalities. To monetize the service and engage the community, I came up with the FoodieClub, offering three subscription plans.
Lessons learned
Identifying problems that deeply resonate with us is crucial for effective design solutions. My passion for gastronomy and social anthropology led me to recognize the fading cultural richness in culinary practices. By leveraging UX/UI design, I sought to address this issue.
